• INTRODUCCION A LA PUBLICIDAD (2ª ED.) de AGUSTIN MEDINA

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    Ficha técnica

    • INTRODUCCION A LA PUBLICIDAD (2ª ED.)
    • AGUSTIN MEDINA
    • Número de páginas: 128
    • Idioma: CASTELLANO
    • Formatos: Pdf, ePub, MOBI, FB2
    • ISBN: 9788436841954
    • Editorial: PIRAMIDE
    • Año de edición: 2019

     

     

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    Overview

    Muchas veces oímos decir que la publicidad existe desde tiempos inmemoriales, que en los jeroglíficos egipcios ya se pueden apreciar a veces las ofertas de productos por parte de algunos mercaderes. Sin embargo, la verdad es que entendiendo la publicidad como el vehículo promocional de un producto o un servicio, los antecedentes de la publicidad moderna se pueden fijar a mediados del siglo xix, cuando nacen algunas de las primeras marcas y los primeros anunciantes que, como Procter&Gamble o Coca-Cola, siguen vigentes aún en nuestros días. En esta obra no se habla de la historia de la publicidad, sino de la publicidad contemporánea tal y como hoy la conocemos.Se trata de un libro de iniciación para llevar el mundo de la publicidad a todos aquellos que lo desconocen. Se explican en esta obra los conceptos de forma clara y con la mayor sencillez, ofreciendo a los lectores un conocimiento básico con el fin de que se pueda entender sin problemas un sector realmente complejo.

     

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  • LA HEREJIA DE HORUS 2: FALSOS DIOSES de GRAHAM MCNEILL

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    Ficha técnica

    • LA HEREJIA DE HORUS 2: FALSOS DIOSES
    • GRAHAM MCNEILL
    • Número de páginas: 352
    • Idioma: CASTELLANO
    • Formatos: Pdf, ePub, MOBI, FB2
    • ISBN: 9788445003107
    • Editorial: MINOTAURO
    • Año de edición: 2016

     

     

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    Overview

    Continúa la serie que explica los orígenes de Warhammer 40000
    En esta serie se relatan hechos que suceden 10000 años antes que los referidos en las novelas de Warhammer 40000. Por este motivo se trata de una serie imprescindible para los aficionados que quieran conocer el origen de episodios y personajes de otras novelas.

     

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  • In Praise of Risk by Anne Dufourmantelle, Steven Miller

    Download books to ipad 3 In Praise of Risk 9780823285440 (English Edition) iBook by Anne Dufourmantelle, Steven Miller


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    • In Praise of Risk
    • Anne Dufourmantelle, Steven Miller
    • Page: 240
    • Format: pdf, ePub, mobi, fb2
    • ISBN: 9780823285440
    • Publisher: Fordham University Press

     

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  • Sun Gardens: The Cyanotypes of Anna Atkins. Larry J. Schaaf, Joshua Chuang, Emily Walz, Mike Ware

     

    Sun Gardens: The Cyanotypes of Anna Atkins

     


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    ISBN: 9783791357980 | 216 pages | 6 Mb
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    • Sun Gardens: The Cyanotypes of Anna Atkins
    • Larry J. Schaaf, Joshua Chuang, Emily Walz, Mike Ware
    • Page: 216
    • Format: pdf, ePub, fb2, mobi
    • ISBN: 9783791357980
    • Publisher: Prestel Publishing

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  • River of Night by John Ringo, Mike Massa

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    • River of Night
    • John Ringo, Mike Massa
    • Page: 384
    • Format: pdf, ePub, mobi, fb2
    • ISBN: 9781481484213
    • Publisher: Baen

     

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